"Kimora Lee Simmons
- the First Lady of Hip-Hop
Kimora Lee Simmons is the
American Dream. The talented designer is credited with inspiring a new
generation of consumers with her glamorous, sexy, over-the-top style which
has catapulted her white hot clothing label Baby Phat by Kimora Lee Simmons
to enormous success. Kimora's influence in the world of fashion is undeniable
while her savvy as a businesswoman has made this former runway model a
worldwide brand phenomenon. With an unrivaled universal appeal, Kimora
is the only multiethnic woman to have a successful fashion empire along
with her own signature diamond encrusted cell phone, jewelry collection,
cosmetics and fragrance - quintessentially, she is the new establishment.
A native of St. Louis, Kimora
began her career as a fashion model at the early age of 13 when she was
personally chosen by fashion czar Karl Lagerfeld to model for the esteemed
house of Chanel in Paris. Her success as a runway model gave Kimora an
innate sense of style which propels her as a fashion designer. As the instrumental
force behind the brand's creative designs, ad campaign strategy and marketing
concepts, Kimora has taken her astute business acumen and passion for her
work to spearhead numerous brand extension ventures with companies including
Mattel, Motorola, Lancaster and M. Fabrikant & Sons which include bedding,
home products, candles, fragrance and cosmetics."